Tracy C. Ertl

Owner & Publisher

Owner and Publisher Tracy C. Ertl created TitleTown Publishing as a crime survivor, public safety professional, and author, seeking to change lives through the impact of powerful storytelling.

Born from a wish made on Olympic ice at the 2006 Winter Olympic Games in Italy, Tracy rapidly launched TitleTown into a mainstream publishing company specializing in high-profile memoirs, survival and true crime stories. Within the first twenty-four months of business, TitleTown had an international bestseller, a Barnes & Noble bestseller, and a book on the USA Today “Top 100 Books” list. And the company’s fifth year anniversary was celebrated with a three-week run on the New York Times “Bestseller List”.

Tracy served a 27-year career as a 911 professional taking and supervising life-saving calls; bringing that heart-pounding relevancy and perspective into the publishing world. She is a nationally recognized public safety instructor, specializing in crisis communications and active shooter incident management, amongst a dozen classes offered through her training company, HeroLight Training. Agented out of Los Angeles and managed out of Hollywood, Tracy works collaboratively with multiple entities in both the publishing and public safety industries. 


When not reading or writing her blog for Psychology Today, Tracy enjoys watching newly released and older movies, a childhood escape that she feels was instrumental in her creative development. She loves to travel, visit and mentor her three adult children and grandson, explore on foot, garden and share her faith.

Her house stories have been optioned for film and television, sold into multiple countries, and received extensive coverage through Reader’s Digest, People Magazine, the New York Times, Today Show, The View, Good Morning America, 48 Hours, CBS Early Show, and Dr. Phil to name only a few.